November 9, 2009
"The Macintosh uses an experimental pointing device called a ‘mouse’. There is no evidence that people want to use these things. I don’t want one of these new fangled devices."

John C. Dvorak (February 19, 1984)

November 1, 2009

Lee Clow has decided to step down from his post as Chief Creative Officer at Apple’s advertising agency, TBWA/Media Arts Lab.

In his more than 40 years in advertising, he is best known for his work for Apple, which includes what many have called the best commercial of all time, “1984”, that launched the Macintosh computer; the now iconic dancing silhouettes for the iPod; and the more recent “Mac vs. PC” campaign featuring actors John Hodgman and Justin Long.

October 22, 2009
Can anybody honestly disagree when I say that Apple’s new ‘Magic Mouse’ is super sleek and sexy?

Can anybody honestly disagree when I say that Apple’s new ‘Magic Mouse’ is super sleek and sexy?

October 21, 2009

The new iMac with Wireless Keyboard and the world’s first wireless multi-touch ‘Magic Mouse’.

Also new from Apple today, but not featured in this video:

October 5, 2009
networkworld:

Apple is known for vigorously defending its intellectual property, and while some might claim that it often takes things too far, from Apple’s perspective, it often doesn’t have much of a choice.
In the most recent example, Apple is taking Woolworths to court over a new logo which they claim is too similar to Apple’s logo and might result in customer confusion.
Woolworths has reportedly filed for a blanket trademark for its new logo, meaning that it potentially may end up on every sort of product imaginable, including electronic media devices.
They have already slapped its brand on mobile phones, so it’s not too far fetched to assume that it may also end up on electronic products such as MP3 players that compete in the same space as Apple’s.

networkworld:

Apple is known for vigorously defending its intellectual property, and while some might claim that it often takes things too far, from Apple’s perspective, it often doesn’t have much of a choice.

In the most recent example, Apple is taking Woolworths to court over a new logo which they claim is too similar to Apple’s logo and might result in customer confusion.

Woolworths has reportedly filed for a blanket trademark for its new logo, meaning that it potentially may end up on every sort of product imaginable, including electronic media devices.

They have already slapped its brand on mobile phones, so it’s not too far fetched to assume that it may also end up on electronic products such as MP3 players that compete in the same space as Apple’s.

September 1, 2009
Mac OS X 10.0 to 10.6, from left to right: Cheetah/Puma, Jaguar, Panther, Tiger, Leopard, and Snow Leopard.

Mac OS X 10.0 to 10.6, from left to right: Cheetah/Puma, Jaguar, Panther, Tiger, Leopard, and Snow Leopard.

July 26, 2009
Thursday, 27th November 2008, 6:15PM. Next Byte, Apple reseller, Carousel. Best wallpaper ever.

Thursday, 27th November 2008, 6:15PM. Next Byte, Apple reseller, Carousel. Best wallpaper ever.

May 13, 2009

Apple takes its first stab at Microsoft’s series of “Laptop Hunters” commercials.

April 21, 2009
That's a lot of legal copy

Apple released four new “Get a Mac” TV commercials, including one called “Legal Copy” wherein everything PC says is accompanied by on-screen legal small print. MacJournals has done the yeoman’s work of transcribing the small print in its entirety.

April 13, 2009
1 Billion App Countdown

Apple’s going all out in anticipation of a landmark for the company — the downloading of one billion apps in the App store. They’re giving away a $10,000 iTunes Gift Card, an iPod touch, a Time Capsule, and a MacBook Pro. Not bad, huh?

January 16, 2009

I think this pretty much seals the deal for budding teenage musicians, when it comes to them buying a Mac.

The all new GarageBand ‘09, part of iLife ‘09, includes a new feature called Artist Lessons. Fancy having Sting teach you how to play Roxanne, Colbie Caillat teach you how to play Bubbly or, like in the video, Fall Out Boy teach you how to play I Don’t Care?

The artists also give you something you won’t find anywhere else: the story behind the song. Sit back and listen to each artist tell you how the song was written and what inspired it. The Artist Lessons library keeps growing, so you’ll always have songs to learn (and learn about).

Now I don’t see Microsoft doing anything like this

January 15, 2009
Attention shoppers

Chances are you’ve came across an Apple Retail Store at some point, and even if you’ve never owned an Apple product, nor even had the desire to, you’ve gone in just to take a look.

Well today, Microsoft counters the Apple Retail Store with “Retail Experience Center”, a name that both lacks the company’s brand and contains far too many meaningless syllables.

For fuck’s sake. I go shopping to get stuff, not to have a “retail experience.” In fact, I go shopping in spite of the fact that I’m forced to have a retail experience. Please don’t remind me of this by, say, putting it in your name.

December 5, 2008
Apple Apples

Apple Apples

November 8, 2008

Personally, I prefer Apple’s solution to Multi-Touch compared to Microsoft’s.

Apple turned the whole trackpad into a Multi-Touch surface, where the user can make gestures to manipulate windows and tasks. Microsoft on the other hand, made the whole desktop screen a Multi-Touch surface (provided the hardware supports this technology).

Seriously, who would want to stretch out their arms onto the screen to use the computer? This is fine if you’re only using the computer for a short time, but for users like me who use the computer 24/7? No way.

November 7, 2008
tmblg:

Flying Spaghetti Monster served up at Apple.
If only I was working at Apple.

tmblg:

Flying Spaghetti Monster served up at Apple.

If only I was working at Apple.

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