October 5, 2009
networkworld: Apple is known for vigorously defending its intellectual property, and while some might claim that it often takes things too far, from Apple’s perspective, it often doesn’t have much of a choice. In the most recent example, Apple is taking Woolworths to court over a new logo which they claim is too similar to Apple’s logo and might result in customer confusion. Woolworths has reportedly filed for a blanket trademark for its new logo, meaning that it potentially may end up on every sort of product imaginable, including electronic media devices. They have already slapped its brand on mobile phones, so it’s not too far fetched to assume that it may also end up on electronic products such as MP3 players that compete in the same space as Apple’s.

networkworld:

Apple is known for vigorously defending its intellectual property, and while some might claim that it often takes things too far, from Apple’s perspective, it often doesn’t have much of a choice.

In the most recent example, Apple is taking Woolworths to court over a new logo which they claim is too similar to Apple’s logo and might result in customer confusion.

Woolworths has reportedly filed for a blanket trademark for its new logo, meaning that it potentially may end up on every sort of product imaginable, including electronic media devices.

They have already slapped its brand on mobile phones, so it’s not too far fetched to assume that it may also end up on electronic products such as MP3 players that compete in the same space as Apple’s.

6:01pm  |  URL: http://taufiq.tumblr.com/post/204949572/networkworld-apple-is-known-for-vigorously
(No. OF NOTES: 1)
  
FILED UNDER: Apple Woolworths Branding 
September 29, 2009

Nickelodeon officially launched its new branding today. The “splat” may be gone, but the slime is here to stay.

11:12am  |  URL: http://taufiq.tumblr.com/post/199750396/nickelodeon-officially-launched-its-new-branding
(No. OF NOTES: 2)
  
FILED UNDER: Branding Nickelodeon 
Out with the old, in with the… other thing? Nickelodeon has decided to scrap its long-standing “splat” logo in favor of a type-only network identity. I think the child in me just died a little.

Out with the old, in with the… other thing? Nickelodeon has decided to scrap its long-standing “splat” logo in favor of a type-only network identity. I think the child in me just died a little.

10:47am  |  URL: http://taufiq.tumblr.com/post/199731733/out-with-the-old-in-with-the-other-thing
(No. OF NOTES: 3)
  
FILED UNDER: Branding Nickelodeon 
July 2, 2009

MTV has launched new on-screen idents that will roll out across the company’s network of 64 channels internationally as of today.

It was created by MTV’s creative directors from around the world in collaboration with UK-based studio Universal Everything.

It is based on the guiding principal that the “sacred” MTV logo remains black on a white ground - no colour, pattern or texture will ever adorn it - which is a change from MTV of old where the idents were based on the logo being played around with.

The MTV logo remains in a fixed top left position onscreen at all times and acts as an anchor for the new system of information display - with the title of the current programme always appearing immediately to the right of the logo in a blue progress-bar so viewers can guage where they are in the current programme. To the right of this info is where viewers will occasionally see information in yellow text boxes: yellow denotes what’s coming up next on the channel. And to the right of this, appears what’s coming up later - always in a pink info box.

As well as the main programme info, more playful messages will appear in the lower third of the screen - and for this text, there is a collection of secondary brand typefaces to choose from, depending on the mood of the message. The eight secondary typefaces were selected for their expressive or emotion-inducing nature - and to add an element of fun to the onscreen identity of the channel.

6:44am  |  URL: http://taufiq.tumblr.com/post/133765491/mtv-has-launched-new-on-screen-idents-that-will
(No. OF NOTES: 2)
  
FILED UNDER: MTV Branding 
February 15, 2009
Pepsi's new logo is the pinicle of the entire universe

Seriously.

In fact, the Earth itself was a mere precursor to Pepsi.

(On a side note, I am going to find a way to include this in my Maths assignment)

7:46pm  |  URL: http://taufiq.tumblr.com/post/78477181/pepsis-new-logo-is-the-pinicle-of-the-entire-universe
(No. OF NOTES: 3)
  
FILED UNDER: Pepsi Branding 
February 7, 2009
Those ads for Ten’s broadcast of Life on Mars borrows a retro logo used for O-TEN Sydney in the mid 1970’s, because the show itself barrels back in time to that decade. Whoever came up with that idea is a genius.

Those ads for Ten’s broadcast of Life on Mars borrows a retro logo used for O-TEN Sydney in the mid 1970’s, because the show itself barrels back in time to that decade. Whoever came up with that idea is a genius.

9:47am  |  URL: http://taufiq.tumblr.com/post/76286967/those-ads-for-tens-broadcast-of-life-on-mars
(No. OF NOTES: 1)
  
FILED UNDER: Branding 
September 2, 2008
A fresh new look, for the Fresh Food People

Personally, I don’t like the Woolworths rebrand. Very unbalanced. Too loose in the logo, too light in the type.

7:05am  |  URL: http://taufiq.tumblr.com/post/48325872/a-fresh-new-look-for-the-fresh-food-people
FILED UNDER: Woolworths Branding 
June 15, 2008
Anything and Whatever are the names of two soft drinks created in Singapore alongside each other, by the company Out Of The Box Pte Ltd. The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can. This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it. The result: Vending machines that let consumers stick their hands into scenarios where they didn’t know what was going to come out.

Anything and Whatever are the names of two soft drinks created in Singapore alongside each other, by the company Out Of The Box Pte Ltd. The drinks have a unique packaging concept such that every beverage has a generic design, with no way of telling what flavour is contained in the can.

This prevents the consumers from being aware of the flavour of the purchased beverage until they drink it. The result: Vending machines that let consumers stick their hands into scenarios where they didn’t know what was going to come out.

9:23am  |  URL: http://taufiq.tumblr.com/post/38445409/anything-and-whatever-are-the-names-of-two-soft
(No. OF NOTES: 7)
  
FILED UNDER: Branding 
May 13, 2008
The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. So, if you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents. This Starbucks “tag cloud” is hilarious (and spot on).

The basic idea of this site is that a brand exists entirely in people’s heads. Therefore, whatever it is they say a brand is, is what it is. So, if you ask a bunch of people what a brand is and make a tag cloud, you should have a pretty accurate look at what the brand represents. This Starbucks “tag cloud” is hilarious (and spot on).

3:47pm  |  URL: http://taufiq.tumblr.com/post/34629951/the-basic-idea-of-this-site-is-that-a-brand-exists
(No. OF NOTES: 41)
  
FILED UNDER: Branding 
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